Beschrijving
Titel: Strategic Brand Management Auteur: Larry Percy ISBN: 9780131201156 Conditie: Used Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies. Finely focused on how-to and why throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. Case studies will familiarize readers with the real-life stories of Levi's Dockers, Intel Corporation, Nivea, Nike, and Starbucks. For industry professionals from brand managers to chief marketing officers
Waarom je bij BoekenBalie moet zijn voor al je tweedehands boeken:
Bestel je voor 15:00 uur? Dan vliegt het dezelfde dag nog jouw kant op!
Meer dan 400.000 tweedehands boeken om uit te kiezen
We checken alle boeken eigenhandig
Vanaf 40 euro of bij 4 boeken is de verzending op onze rekening
30 dagen retourgarantie
Kenmerken: Kopen in Rotterdam
